The Kings made a compliment to the “stand” of Cadiz
“What a beautiful thing!” These words were spoken by King Juan Carlos when he saw the stand of Cadiz in Fitur Faire. 8,000 journalists came to the exposition centre in Madrid to be present in the opening of the Tourism International Fair, the most important event in this sector on the national scale. The atmosphere was on top when the kings arrived, followed by numerous bodyguards and hundreds of curious people –press, politicians and several professionals-. The kings’ stop at the stand of Cadiz lasted almost three minutes. Three intense minutes, which, for those who know the promotion, were gold worth. And this is exactly what Fitur stands for: advertising and sales.